Anti-aging skincare products make all kinds of claims. New skincare products come out everyday. And it is getting more scientific too. There was a NY Times about the marketing of anti-aging products. Some of the terms are “cellular level cleansing” and Aquacurrent science.
If the terms and labels sounds scientific and unique then consumers will think that it works. There were scientists in the article that stated that any cleanser or even a wash cloth could be labeled cellular level cleansing, because they can exfoliate and regenerate your skin cells.
The cosmetic chemist from one of my favorite beauty blogs was also quoted in the article! I am so happy for The Beauty Brains, it is big time to be mentioned in an article like that! Anyway Left Brain said, “If you are trying to decide between a 16-ounce bottle of Suave lotion and a one-ounce $300 jar of Perricone, if it doesn’t have sciency-sounding words in there, people are going to feel a little foolish at plopping down that money.”
The article also went on to mention stem cells research and cosmetics. Two scientists of course disagreed if stem cells in skincare products really work or not.
Also the FDA “…defines cosmetics as topical products that alter neither the structure nor function of the skin. Cosmetic manufacturers are responsible for their own marketing claims.”
In the end of the article, scientists said what does work. “A study published earlier this year by researchers at the University of Michigan reported that three treatments — topical retinoic acid, carbon dioxide lasers and injections of cross-linked hyaluronic acid — have been proven to help repair the internal scaffolding of aging skin.”
Retinoids, surgery, and the professional facials are what works right now, just like I have been saying!
Beware of all the beauty companies marketing hype and stick to what works!
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