The beautiful intricate glass bottle that sits on your vanity. What is inside that bottle? Musky jasmine and spice. Flowery lavender and roses. The smells that comes from women’s perfume bottles are unique and make you smell beautiful and feel luxurious.
Fragrance companies sales have barely risen since 2002 in the U.S. and the sales have ceased in some European countries.
“Matt Frost, the global marketing director of fine fragrances and beauty care at International Flavors and Fragrances (IFF), said that of the hundreds of annual launches only around three fragrances are likely to have enduring appeal”(cosmeticsdesign-europe.com).
Too many perfumes are made too fast. And they all smell so very similar. Plus many consumers stick to their loyal brand.
I have gone to only buying one perfume bottle a year. I use to buy more, but perfumes really do not last longer than a year due to time, air, and the sun. And I have found that one bottle lasts me the whole year.
Fragrance companies are now going to start storytelling more to entice buyers. How are perfumes made? How long does it take? It really is amazing and I would love to know.
“What consumer wouldn’t be fascinated to know that Jasmine must be picked by hand before sunrise or it will lose 20 percent of its fragrance value? And that it takes 12,000 pounds of the delicate white flowers to make 2 pounds of oil?”(cosmeticsdesign-europe.com)
Let the sweet smelling storytelling begin for women’s perfume begin!
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